How can your small business bring new leads from your website?

Has your website become stagnate? Bring it to life with these few easy tricks.

When it comes to website, there are certainly an abundance of them available. Per internetlivestats, the total is somewhere around 1.1 billion today, up from 644 million in 2012. It is quite a sobering number when you think of the businesses

which are competing for potential clients’ attentions. Yet, you must have a website if you want to succeed. Most businesses understand this. However, not all businesses understand how to go about bringing in leads from their website. If you are not seeing the growth and numbers you desire from your website, you may be wondering “Where should I start?”. The answer is simple, start with the fundamentals by asking yourself the following questions.

What does your website say about you?

Websites need to be approachable. If your site is mainly text or a sales pitch, then it does not paint a pretty picture for your potential client. Yes, you will want to give them information. But if the information is so sales driven that the personal touch is lost, you may be losing clients. Additionally, if the colours are too aggressive, if you use a cliché template, or if you simply have grammatical errors on your site, it may come off as being a business which is not concerned with quality and customer service.

Apart from the aesthetics of the website, sites should be set up according to the standards of the genre. For example: If you have a 10 page website but only require a one page site, potential leads may get frustrated. On the other hand, if your site is e-commerce with a great deal of products, you would want multiple pages over a single page format. Have a site which meets your needs if you want to increase your leads.

If you already have a website, does it need an upgrade?

Sites must be responsive and cause a positive response. Forbes magazine reported in 2013 that small businesses should have a responsive website before 2014 or they would risk going out of business. This timeline has come and gone. If you are still relying upon a static webpage, then you should very seriously consider upgrading your site.

In addition to having a responsive site, a website must have certain elements to drive the visitor to explore and hopefully to purchase your products. This is where your call to action, keywords, and SEO will come into play. The SEO is more than just the text on your website, but the combined material, text and coding which make the site visible to search engines. All you really need to remember at this point is that your SEO (Search Engine Optimization) determines your SERPs (Search Engine Result Pages). Keywords do help with search engines, but the site should not appear like spam or a telemarketing advertisement. Make your page read naturally and you will get more responses. Finally, you must have a call to action button if you wish for the viewer to perform an action on your site.

Which Social Media Should you use?

When it comes to social media and your business’s exposure, the more the merrier. Just remember that you should be active on the websites. It does no good to have social media accounts if a client sees that you have been inactive for months. If you must choose one social media platform, then it is best to go with Facebook as there are more than one billion accounts. That is more accounts than there are people in the US combined (or approximately the equivalent of the entire population of China). Due to the sharing and reposting nature of social media, it is critical that you have at least one account if you wish to see new leads for your site.

Should you write a blog?

Writing a blog is a double-edged sword. While it does help with getting traffic to your site and allowing for organic content via the comments, it also requires that you have the blog updated regularly, that you post material that is relevant to your business while at the same time empowering to your reader, and that the blog does not overpower the sales page of your site.

Should you try to build leads yourself?

If your site is falling due to a lack of online leads, then it is quite probable that your methods have not been conducted properly. This is not to say that you have not given your best efforts, but rather that with the competitive market, you may not have the professional experience to obtain new leads. It is advised that when trying to expand your leads that you have a professional designer upgrade your site, your SEO, and your lead strategy. By having an outsider assess and tweak your current site, you remove any biasness you may have to certain elements and wordage which in turn maximizes the effectiveness of the page.

Is your digital strategy bringing you leads?

Should you find that your site is not brining you the leads which you require, or expected, let us help you. Agence Lookiimobile professionals have the strategies and the skillsets to boost your leads, optimize your SEO, and increase your SERPs. To find out more about Agence Lookiimobile services or to have an evaluation of your site, please click the link below.

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